The web portal for
media relations professionals

 With millions of media outlets to keep track of, you need a fast, easy resource to stay on top of it all. BurrellesLuce 2.0 is an easy-to-use web-based platform for managing every aspect of your media relations strategy.

Log in at burrellesluce.com and you’ll have instant access to a smart application that will help you plan, monitor and measure your media relations success. BurrellesLuce 2.0 lets you view press clippings, target and connect with journalists and bloggers, monitor the media for coverage, and measure and understand the impact of your public relations campaigns. All of these online tools are free to subscribers; there are no hidden fees.

Use BurrellesLuce 2.0 for...

Media Relations Planning

• See complete contact information for thousands of journalists and media outlets
• Create multimedia press kits and distribute your news via e-mail or fax

Media Monitoring

• See your clips as they appeared with all text, photos and graphics.
• Tag and organize clips, and create digital clip books.
• Spend your time generating coverage, not going through search results.

Media Measurement

• Receive ready-to-use data reports and presentation-quality graphs that let you view your story volume by media type, audience segment, and DMA, and more.