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July 2008 PR News
Exclusive to PR News
"The Real Cost of 'Free' Online News Services"
An examination of how free online news services constraint your media monitoring and measurement efforts.
July 2008 Bulldog Reporter's Daily Dog
"PR Programs Must Bridge Generation Gaps"
Johna Burke, VP at BurrellesLuce, examines the challenges PR practitioners face when communicating to audiences across the generations, and offers guidelines and tactics to bridge the gaps.

 


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