BurrellesLuce Introduces iMonitor, A Self-Guided Media Monitoring Service Offering Full Universe of Online News

LIVINGSTON, NJ – Nov. 12, 2008 – BurrellesLuce, the leader in media planning, monitoring, and measurement, today introduced its latest product, BurrellesLuce iMonitor, a self-guided media monitoring service which offers unlimited use for a flat monthly cost and no per-clip fees.

iMonitor offers the full universe of Internet news sources, almost 30,000 relevant outlets. The flat-fee product allows PR professionals to set up unlimited searches for Internet sources, including free and the most-requested subscription-based news sites, blogs, social media and international outlets. BurrellesLuce 2.0, the industry’s most user-friendly portal, is free with each iMonitor subscription, allowing tagging, tracking, and organizing of coverage and automated reporting – including detailed charts and graphs.

“Public relations professionals have never been busier and many organizations are under budgetary pressures, making this the perfect time to introduce flat-fee service,” said Steve Shannon, executive vice president for BurrellsLuce. “For one cost, PR professionals are granted unlimited use of iMonitor and BurrellesLuce 2.0, delivering extensive and impactful Internet clips. The coverage is delivered alongside all other stories, including edited print, online, and broadcast stories, in one easy-to-use portal.”

Early users of iMonitor have said its ease-of-use and deeper reach among Internet sources has provided great value. Specifically, customers report, the product has proven far better than competing paid services or free search engines at monitoring and delivering results.

“iMonitor is a great addition to the service offerings from BurrellesLuce,” said Nancy Dolan of GCG Communications in Reston, VA. “I was impressed with how user friendly and intuitive the website was to use. I was able to log in and obtain results within minutes. iMonitor gives you control and allows you to search the content in multiple ways, ensuring you are not missing important mentions. iMonitor makes the process of searching and compiling Internet clips much quicker and easier.”

Dolan was also impressed that Internet clips are delivered to her online BurrellesLuce 2.0 portal in real time, allowing her and her team to focus on their core duties while iMonitor conducted searches and compiled measurement reports automatically.

For more information, and a demo, please visit www.burrellesluce.com.

About BurrellesLuce
BurrellesLuce helps communication professionals maximize their media relations results through a full range of planning, monitoring and measurement services. Besides delivering content, the company's online platform, called BurrellesLuce 2.0, enables clients to target and connect with journalists and bloggers, monitor the media for coverage, and measure and understand the impact of their outreach efforts. Founded in 1888 and headquartered in Livingston, NJ, BurrellesLuce has offices throughout the United States

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