BurrellesLuce Partners with KnowNow to Expand Blog Monitoring Coverage - Over 40 Million Blogs Now Monitored

LIVINGSTON, NJ (February 13, 2007) — BurrellesLuce, the nation's leading media monitoring service, has dramatically expanded its blog monitoring coverage by entering into a partnership with KnowNow, a California-based company that provides enterprise-class Web 2.0 solutions to track online blogs, news sources and other critical information.

"BurrellesLuce has been monitoring the media for over a century. We have a long history of employing the most current technology to ensure that the media monitoring services we provide to thousands of customers is both accurate and timely," explains BurrellesLuce senior vice president Art Wynne. "By using the technological resources that KnowNow provides, we are able to expand our media monitoring to over 40 million legitimate and active blogs. Once we receive the blog entries that contain our clients' keywords, our editors review each one for relevancy and then, as is always the case, transmit to our clients only the news that matches the intent of their search."

The combination of KnowNow's technology, which constantly searches the Web for specific content and delivers it in real-time, along with the trained eyes of editors who screen the content and transmit all relevant news, addresses two key needs of media monitoring clients - speed and accuracy. BurrellesLuce's clients will receive unlimited access to their content through MediaConnect™, a media management platform that also offers interconnected access to a comprehensive media database and related customized media measurement data.

"For the large enterprises that BurrellesLuce serves, having immediate knowledge of how their brands are being perceived by customers, partners, media and end-users is critical for market intelligence," said Todd Rulon-Miller, chief executive officer of KnowNow. "KnowNow provides BurrellesLuce and its customers the ability to monitor and respond to company and industry related commentary across this vast universe of public blogs. I am pleased BurrellesLuce selected KnowNow to enhance their MediaConnect™ platform for the Fortune 1000 and beyond."

About BurrellesLuce
BurrellesLuce is the world's leading media monitoring company, which offers the most complete coverage and analysis of all media through advanced technology and proven editing processes, providing customers with the knowledge and insight they need to stay ahead of the competition and on top of the marketplace. Visit http://www.BurrellesLuce.com for more information.

About KnowNow
More than any other vendor, KnowNow is trusted by more Fortune 1000 companies to deliver enterprise-class Web 2.0 solutions that increase timely and profitable business decisions. By allowing users to specify the information they want delivered, when and where they want it, as it happens, KnowNow unlocks and delivers the most useful information for creating unprecedented business opportunities. KnowNow has enlisted exclusive partner Sphere, the fastest growing blog correlation search and intelligence engine, and premier partner Automattic, the maker of the popular open-source blog platform WordPress, to provide enterprise-level blog solutions to the market.

Headquartered in Sunnyvale, Calif., KnowNow is privately held, with backing from premier venture capital firms including Kleiner Perkins Caufield and Byers, Levensohn Venture Partners, Palomar Ventures, Presidio Ventures and RSS Investors. KnowNow is a Microsoft Certified Partner. For more information, visit http://www.knownow.com or contact KnowNow at 1-877-561-KNOW.

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