In this follow-up to part one, which covered planning, you will learn the five insights that can help you raise your execution game, ideas and resources that you can use with your marcom team, and three important KPIs to track and measure the business impact of social media programs.

As the media landscape grows more complex – BurrellesLuce 2.0 makes it easy to maximize your media relations results.

See first-hand how easy it is to view your news online, tag and sort your clips, create clip books and download FREE, automated monthly measurement statistics. Subscribers to our online database of journalists, Media Contacts, also benefit from seamless sharing of detailed outlet data, so planning and media outreach is connected to monitoring and measurement.  

View this webinar, and you will learn how to integrate social media into your PR and marketing plans, create sound strategies that go beyond tactics, and gain resources you can use everyday.

In 2007, Fox Business Channel launched and Business 2.0 shuttered. Learn about the new pressures and opportunities created by the fluctuating business media landscape from Chris Peacock, executive editor and vice president of CNN Money; Shawn Daina, group manager, worldwide communications, Sun Microsystems; Rafat Ali, founder and editor ContentNext Media; and Mick Weinstein, editor-in-chief, Seeking Alpha.

Learn More and Register Today

Brought to you by PR News and BurrellesLuce
Join us for a 90 minute action-packed Webinar from the industry leading publication, PR News. You will learn from experts the latest trends in CSR communications, the business case for communicating Green Public Relations activities, and a methodology for developing a strategic CSR communications plan.

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At this FREE webcast, draw on the expertise of corporate communicators and new/social media marketing experts who have figured out how to create and measure effective online outreach programs. Panelists include the SVP of corporate communications at Sony Electronics and the Features Editor at PRWeek.

May 1, 2007
Duration: 57 minutes
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Learn more about how to bridge the gap between communications practices and how audiences prefer to gather information through this webinar summarizing the recent Ketchum/USC study.