Focus: Search Engine Optimization

Ensuring your online press release reaches your intended audience is no easy feat. But with the right techniques you can optimize its pick up by search engines.

Whether you're a seasoned professional looking to discover new ways to boost your online return or simply looking to better understand search engine optimization, "Practical Tips for PR Professionals: Search Engine Optimization," offers you:

  • 4 tactics that make your release more compelling to an online audience
  • 6 tips to help increase search-ability

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