Bridging the Generation Gap in Your Media Relations Programs

Choosing the right channels and messages to reach your audience target can be an interesting challenge for many public relations professionals. How do you reach a multi-generational audience with different values and communication preferences and get the most return?

In this whitepaper, "Bridging the Generation Gap in Your Media Relations Programs," you'll:

  • Learn about the 4 main generation types
  • Gain insight into generational media preferences
  • Discover 4 tactics that boost the effectiveness of your multi-generational communications

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