Gearing Up for Web 3.0

Following closely on the heels of Web 2.0, the "semantic web" (more popularly known as Web 3.0) is slowly taking center stage in the digital revolution. Still in its infancy, Web 3.0 is at the heart of many predictions about the future of the Internet and its impact on media relations. But what is the semantic web, and why should PR professionals care?

In this white paper, "Gearing Up for Web 3.0: What Public Relations Practitioners Can Expect," you’ll learn

  • 3 ways the semantic web could improve the work lives of PR professionals
  • How Web 3.0 could effect the evolution of PR standards
  • Why technology enhances the functions PR practitioners already perform

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