Conversation Builds Community

With the growth of online communities and citizen journalism, good old-fashioned word-of-mouth is morphing into a new form and is playing a more important role in PR plans.

Here's what's covered in this updated white paper, "Conversation Builds Community – How to Employ Word-of-Mouth Tactics to Achieve Your Marketing Goals":

  • Six strategies to get people talking
  • Four website tools that encourage conversation
  • Case studies highlighting the effectiveness of WOMM

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