Media Outreach - Features

Unlimited list building, unlimited press release distribution, unlimited customization

BurrellesLuce Media Outreach database is the key tool to building your network of traditional print and online journalists. With Media Outreach, you can send unlimited press releases for no added cost. Customize those press releases with your logo, links, graphics, and photos to create an interactive virtual press kit to capture the attention of your journalist contact.

  • Unlimited list building
  • Unlimited press release distribution at no additional cost
  • Great service
Here are some of the other features in the Media Outreach module of BurrellesLuce MYNEWSDASH:

Maximize your impact with customized pitch notes

Our mail merge templates make it quick and easy to customize your pitch notes with personal greetings and to attach the full text of, or just a link to, your press release. Provide your recipient with every resource they need with a multimedia release, which includes your logo, graphics, and photos.


Optimize the timing of your pitches

Tie your pitches to current events and time their delivery with access to editorial calendars.


Access the most relevant contact information

Our Media Outreach database is regularly updated, so you have access to the most relevant contact information.


Streamline press release distribution with existing and custom lists

Search for journalists by publication, journalist beat, geographical location, and congressional district to build your list. Or, upload your own personal contacts – which remain private – to ensure swift, comprehensive distribution of your pitches or press releases.


Great service

Like our other BurrellesLuce PR software and services, there's a team of specialists ready to assist you in making the most profitable use of Media Outreach in your public relations efforts.



I used the press release creator and distribution service on the Media Contacts module for the first time and it is fantastic. I wish I’d had it long ago.

Lindsay Ryan
Anheuser-Busch Communications